Han Zhenhua

Han Zhenhua

Associate Dean, Associate Professor, Doctoral Candidate, Master Supervisor

【Communication Time between Teachers and Students】

Monday 9:00-11:00

【Office Address】

Office 211, West Auxiliary Building

【Administrative Position】

Vice President of the School and Deputy Secretary of the Party Committee

【Research Direction】

Hotel and Tourism Marketing, Tourism Destination Management

【Offered Course】

Introduction to Leisure, Hotel Marketing Management, Service Marketing, Digital Marketing and Communication, Business Etiquette and Communication

【Social Part-time Experience】

Vice-Director of the Professional Committee of Industry and Education Integration of Management Research Association of Zhejiang Province, Vice-President of Hangzhou Culture and Tourism Talent Association, and Star Reviewer of Zhejiang Hotel

【Email】

hanzh@zucc.edu.cn

【Office Tel】

0571-88282656

【Educational Background】

September 1995-July 1999, graduated from College of Tourism, Zhejiang University with a bachelor degree

September 1999-March 2002, graduated from School of Management, Zhejiang University with a master degree

September 2011-December 2019, graduated from the College of Education, Zhejiang University with a doctoral degree

【Work Experience】

April 2002-now, Teacher of Tourism Management in Zhejiang University City College

【Awards】

In 2005, he won the Third Prize of the 12th Outstanding Achievement of Social Science in Hangzhou

In 2008, he was rated as an Outstanding Teacher of Hangzhou Education Bureau

In 2009, he won the Advanced Individual Honorary Title of the third "Three Education" in Zhejiang University City College

In 2012, he won the Third Prize of the 17th Outstanding Achievement of Philosophy and Social Sciences in Hangzhou

In 2014, he won the 4th Teaching Excellence Award of Zhejiang University City College

In 2014, he was rated as an Outstanding Teacher of Hangzhou Education System

In 2016, he won the Wei Shaoxiang Faculty Fellowship of Zhejiang University City College

In 2019, he was rated as an Outstanding Teacher of Hangzhou Education Bureau system

In 2020, he won the second prize of "Internet+Teaching" excellent case (online and offline mixed courses) in Zhejiang Province

In 2020, he won the First Prize of the 4th Teaching Achievement Award of Zhejiang University City College

He has won the First Prize and Second Prize of Teaching Quality for many times, has been rated as an Outstanding Practice Instructor for many times, and has guided students to win gold and silver prizes in provincial A-class discipline competitions for many times

【Scientific Research Achievements 】

Monograph: Research on the Development Factors of Hangzhou Leisure City (published by Zhejiang University Press)

Editor-in-chief: Business Etiquette, a new textbook of Zhejiang Province (published by Zhejiang University Press)

Deputy Editor-in-Chief: Marketing (published by Higher Education Press)

《Research on Service Quality of Tourism Enterprises in Gongshu District》

《Special Survey on Culture and Tourism and Sports Resources of Taizhou Luqiao》

《Analysis of the Comprehensive Impact of G20 Summit on Hangzhou Tourism and Countermeasure Research》

《The 13th Five-Year Plan of Hangzhou Tourism and Leisure Talents》

《Research on the Improvement of International Service Level of Hotels under the Background of G20》

《New Action Plan of Hangzhou Top Ten Characteristic Potential Industries》

《Research on Industry-University-Research Cooperation Mechanism of Tourism Major under the Background of Collaborative Innovation》

《Research on Market-oriented Operation Mechanism of Canal Tourism in Gongshu District》

《Research on the Management Mode of Canal Scenic Spot》

《Leisure Promotes "Quality Life"》

《Research on the Integration of Social Tourism Resources in Hangzhou》

《Special Research on the Development of Marriage Tourism in Hangzhou》

《Compilation of Information Statistics of Tourism Enterprise in Hangzhou 》

《Evaluation Report on the Impact of World Expo on Hangzhou Tourism Industry》

《Evaluation Methods and Standards of Boutique Community in Hangzhou》

《Research on High-end Industrial Development in Hangzhou》