Lv Jiaying

Lv Jiaying

Associate Dean, Professor, PhD

【Communication Time between Teachers and Students】

Tuesday 13:00-16:00

【Office Address】 

Office 203, West Auxiliary Building

【Administrative Position】  

Vice President of Scientific Research

【Research Direction】

Culture and Tourism Industry Development, Tourism Destination Management, Service Innovation under the Background of Aging, Digital Villages, etc.

【Offered Course】

Tourism Destination Management

【Social Part-time Experience】

Associate Editor-in-Chief of Journal of Quality Assurance in Hospitality and Tourism, and Editorial Board Member of periodicals such as Journal of Destination Management and Marking, and International Journal of Tourism Research

【Email】

 lvjy@zucc.edu.cm

【Office Tel】

   0571-86808326      

【Educational Background】

September 2016-June 2021, PhD of Leisure Tourism, Texas A&M University, USA

September 2003-June 2006, Bachelor of Management, Zhejiang University

【Work Experience】

December 2021-now, School of International Culture and Tourism, Zhejiang University City College

January 2011-August 2022, School of Management, Zhejiang University

【Awards】

Trainee of 151 Talent Project in Zhejiang Province and Trainee of "Zhijiang Youth" of Zhejiang Federation of Humanities and Social Sciences

【Scientific Research Achievements】

Presided over 3 national projects, many provincial and ministerial-level projects and projects entrusted by the government and enterprises. Published dozens of academic papers in important academic journals at home and abroad, such as Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal of Zhejiang University, and independently or cooperatively published many textbooks and monographs, such as International Tourism Industry, Research on Collaborative Management Mechanism of Volunteer Organizations in Forest Parks, Destination Innovation: Cases and Principles, and Zhejiang Global Tourism Development Model-Entering Modern "Dwelling in the Fuchun Mountains".

Dr. Lv Jiaying developed system standards and index reports such as Evaluation System of Culture and Tourism Consumer Cities, Zhejiang Rural Culture Development Report, Standardization System of Village Operation in Scenic Areas, Rural Beauty Economy Index, Standardization System of Ecological Park Property Management, National Aquatic Leisure Center Standard, etc., published signed articles and opinions in important media think tanks such as China Business Network, Farmers' Daily, People's Daily Overseas Edition, China Tourism News, and Zhejiang Political Research, and obtained the approval of the provincial government. She taught training courses such as Digital Culture and Tourism and Destination Innovation to entrepreneurs and executives.

Dr. Lv Jiaying's research achievements have won the Outstanding Achievement Award of the National Tourism Administration for three times, the Best Thesis Award of International Conference Papers for many times, the Outstanding Head Teacher of Zhejiang University and the Outstanding Worker of the School of Management Zhejiang University.