Li Hanliang

Li Hanliang

PhD

【Communication Time between Teachers and Students】

Monday 13:00-16:00

【Research Direction】     

New Culture and Tourism Format, Culture and Tourism Project Management, Wine Culture and Tourism Development, Heritage Digitization, Non-heritage Digitalization

【Offered Course】     

Digital Heritage Activation and Creativity, Tourism Destination Management, Tourism Project Management, Service Quality Management

【Social Part-time Experience】     

Secretary-General of China (Ningxia) Helan Mountain's East Foothill Wine Tourism Think Tank

Head of Hangzhou Gongshu Station, National Traditional Craft Workstation

Chairman of Zhejiang Luoshi Culture and Tourism Management Co., Ltd.

Secretary-General of Intangible Cultural Heritage Culture and Tourism Branch of Zhejiang Provincial Tourism Association

【Email】    

lihanl@zucc.edu.cn     

【Educational Background】    

2008-2015, PhD of Department of Tourism Management, Zhejiang University, directly pursuing a PhD

2004-2008, Bachelor of Tourism Management, Beijing Forestry University

【Work Experience】    

2015.09-now, Lecturer of School of International Culture and Tourism, Zhejiang University City College

October 2020-now, Secretary-General of China (Ningxia) Helan Mountain's East Foothill Wine Tourism Think Tank

March 2021-now, Head of Hangzhou Gongshu Station, National Traditional Craft Workstation

May 2014-now, Chairman of Zhejiang Luoshi Culture and Tourism Management Co., Ltd.

July 2019-now, Entrepreneurship Tutor, Zhejiang University

April 2021-now, Secretary-General of Intangible Cultural Heritage Culture and Tourism Branch of Zhejiang Provincial Tourism Association

March 2022-now, Member of the Expert Committee of Moganshan B&B Industry Association in Deqing

September 2011-August 2012, Director Assistant, Changxing County Landscape and Tourism Administration, Huzhou City, Zhejiang Province

September 2012-March 2013, Visiting Scholar, Purdue University, USA

【Awards】     

Personal awards:

In November 2021, the case of "Management Committee of Grape Industrial Park in Ningxia Helan Mountain's East Foothill: Integration Mode of Wine, Culture and Tourism" was included in WTA's " 2021 World Tourism Alliance - Case of Tourism Helping Rural Revitalization"

In October 2020, the poverty reduction case by tourism of "Xuan'en County, Enshi Tujia and Miao Autonomous Region, Hubei Province: Closely Linked to 'Integration', Global Tourism Development Helps to Eliminate Poverty and Achieve Prosperity" was included in WTA "2020 World Tourism Alliance Tourism Poverty Reduction Case"

In November 2020, he was selected as "Outstanding Young Talent of Philosophy and Social Sciences in Hangzhou"

In October 2019, he won the "Demonstration Award for Integration of Chinese Culture and Tourism" of the World Leisure Expo.

In June 2018, the project of "School-based Curriculum Development of New Tourism Format" was selected as "Ten-thousand Tourism Talents Program in 2018"

In June 2018, the project was selected as "Ten-thousand Tourism Talents Program in 2018 - Bipolar-teaching Training Program"

In December 2017, he as invited to attend ICSSD2017 International Conference and give a keynote speech

In July 2014, he as invited to attend the international academic conference "The 2014 TOSOK International Tourism Conference"

In November 2012, the "Research on Rural Tourism Development in Guzhu Village, Shuikou Township, Changxing County" won the second prize in the academic paper selection of Zhejiang Society of Leisure (2012)

Teaching-related awards:

In June 2020, guided the national entrepreneurship training program "Imperial Room: Operation Project of Medicinal Cuisine Health Club"

In June 2020, guided the national entrepreneurial practice project "ZUCC BOOK STORE Campus Cultural Attraction Building Project" and won the title of "Excellent Project"

In May 2019, guided the national entrepreneurship training project "Mountain Homestay for Old White-collar"

In June 2016, guided the National Tourism Administration's 2016 "Ten-thousand Tourism Talents Program"-"Innovative and Entrepreneurial Talents Training Program" and "Green Field Station-Container Coffee House Planning"

Many other outstanding graduation theses of his students won the awards in PATA, "Nongxin Cup" and other A-class competitions

【Scientific Research Achievements】     

Scientific research achievements:

He has published more than ten academic articles in authoritative journals at home and abroad, such as International Journal of Tourism Research, Journal of Hospitality & Tourism Research, Journal of Zhejiang University (Humanities and Social Sciences), Journal of Zhejiang University (Science Edition) and Tourism Tribune. At the same time, he guided students to publish several academic articles and co-authored and published two books with students.

He presided over the Research Report on Online Review of China's Wine Tourism Market, which provided strong support for the comprehensive development of grape industry in Ningxia, China. The east-west cooperation project between Hangzhou and Enshi was selected into the 2020 World Tourism Alliance Case Library, and the wine tourism education and promotion consultation service of Helan Mountain's East Foothill Grape Industry Park Management Committee was selected into the 2021 World Tourism Alliance case database.Presided over the Research Report on Online Review of China's Wine Tourism Market, which provided strong support for the comprehensive development of grape industry in Ningxia, China. The cooperation project between Hangzhou and Enshi was selected into the 2020 World Tourism Alliance case database, and the wine tourism education and promotion consultation service of Ningxia Helan Shandong Foothill Grape Industry Park Management Committee was selected into the 2021 World Tourism Alliance Case Library.

Presided over many kinds of planning projects such as the creation of open scenic spots, global tourism, characteristic towns, characteristic blocks, culture and tourism complex, and the development of the 14th Five-Year Plan industry, and the preparatory projects for the operation of boutique homestays, such as the creation planning of 4A-level scenic spots in Xianshan Gongshui Tourist Area, Xuan'en, Hubei Province (won the China's Culture and Tourism Integration Demonstration Award, and included in the 2020 World Tourism Alliance Case Library), Development Planning of Hangzhou Global Tourism, Creation Planning of Qiantang River Cultural Heritage Ecological Protection Area, Concept Plan of Qiandao Lake Zitong Painting and Calligraphy Characteristic Town, Concept Design of Xinchang Jingling Old Street, Concept Plan of Rongchuang Yiwu Ice and Snow City, 14th Five-Year Plan for Tonglu County Culture and Tourism Industry Development, Operation Preparation of Guizhou Zhenfeng Yijing Hotel and other hundreds of projects.