Liang He

Liang He

Professor

【Communication Time between Teachers and Students】       

Tuesday 13:00-16:00

【Office Address】       

Office 309, West Auxiliary Building 

【Research Direction】      

Digital Convention and Exhibition and Communication, Digital Convention and Exhibition Standards and Intellectual Property Rights, Convention and Exhibition and Global Value Chain Reconstruction

【Offered Course】       

Introduction to Convention and Exhibition Industry, Convention and Exhibition and Digital Communication, Operation Practice of International Convention and Exhibition Project

【Social Part-time Experience】       

Member of the Teaching Steering Committee of Tourism Management Specialty in Zhejiang Colleges and Universities; Expert Member of Zhejiang Technical Committee on Exhibition and Convention; Expert of Zhejiang Convention and Exhibition Think Tank; Executive Director of Zhejiang Convention & Exhibition Society; Expert Member of Convention and Exhibition Industry Development Research Center of Small and Medium-sized Cities of China Convention/Exhibition/Event Society (CCEES); Evaluation Expert of Hangzhou "14th Five-Year Plan" Philosophy and Social Science Discipline Group, Zhejiang "14th Five-Year Plan" Philosophy and Social Science Discipline Group and National Social Science Fund; Certified Auditor for National Service and Certified Auditor for National Education Service; Served as Deputy Director of Academic Committee of CCEES; Deputy Director of Academic Committee of Conference Hotel, CCEES.

【Email】      

liangh@zucc.edu.cm

【Office Tel】       

0571-85067892

【Educational Background】       

September 1997-June 2000, Master of Applied Psychology, Zhejiang University;

July 2004-September 2004, Visiting Scholar, University of Houston, USA;

March 2017-August 2017, Visiting Scholar, University of Waikato, New Zealand.

【Work Experience】       

June 2000-June 2012, Professional Leader and Discipline Leader of Department of Tourism Planning, Tourism College of Zhejiang China,  Director and Professor of Tourism College of Zhejiang China and Economic Development Research Center;

June 2012-June 2022, Professor of School of Media Studies & Humanities, Zhejiang University City College;

2022.06-now, Professor of School of International Culture and Tourism, Zhejiang University City College.

【Awards】      

[1]Third-level Talent of Zhejiang New Century 151 Talent Project;

[2]Second Prize for the Outstanding Achievement Award of the 8th Scientific Research in Colleges and Universities (Humanities and Social Sciences) of the Ministry of Education, 2/6, 2020.12;

[3]The monograph Logic of Convention and Exhibition Growth: Culture, Creativity and Early Warning won the 2013 Outstanding Works Award of CCEES, 1/1, 2014.03;

[4]The monograph Logic of Convention and Exhibition Growth: Culture, Creativity and Early Warning won the Third Prize for the Outstanding Achievement Award of the 5th Social Science Research of Zhejiang Federation of Humanities and Social Sciences, 1/1, 2014.04;

[5]Award-winning Title: "Research on Countermeasures to Improve the Quality of Patent Licensing in the Development of Standardization in Zhejiang Province", the Third Prize for Zhejiang Science and Technology Progress Award, 3/7, 2014.07;

[6]Top Ten Theoretical Figures of China's Convention and Exhibition Industry by Domestic Convention and Exhibition Industry and Professional Journals.

[7]Outstanding Figure Award of China Convention and Exhibition Education.

[8]Guided others to win the Grand Prize of the 4th China Convention and Exhibition Education and Science and Technology Cooperation Forum and the 3rd "Yuanhua Cup" Convention and Exhibition Skills Competition of National Convention Center.

[9]Guided students to participate in the "National Conference Cup" National Conference Planning Competition in 2014, 2015 and 2016, winning two first prizes and one second prize.  From 2016 to 2021, guided students to participate in Zhejiang Convention and Exhibition Planning Competition, who winning the first prize and second prize many times.

【Scientific Research Achievements】       

（一）Scientific research projects

[1]Presided over the key project of soft science in Zhejiang Province, "Research on Industrialization of Scientific and Technological Achievements by Technical Standards and Intellectual Property Rights", which has been completed. Project number: 2020C25030, completed.

[2]Presided over the humanities and social sciences planning project of the Ministry of Education "Research on Crisis Management and Early Warning Mechanism of Convention and Exhibition Brands in China under the Background of Economic Globalization". Project number: 10YJA630092, July 2010-December 2012, completed.

[3]Presided over the key project of soft science in Zhejiang Province, "Research on Innovation Driven Development and Intellectual Property Protection Support in Zhejiang Province", which has been completed. Project number: 2014C25028, completed.

[4]Participated in the National Social Science Fund: Research on the Impact of China's Patent and Standard System on the Quality of Innovation-Driven Economic Development (15BJL035) 2/8, July 2015-December 2018; Exempted from identification.

[5]Presided over the planning project of philosophy and social sciences in Zhejiang Province, "Evaluation and Empirical Research on Competitiveness of Small and Medium-sized Tourism Enterprises in Zhejiang Province", August 2003-August 2004. Project number: NX03GL17, completed.

[6]Presided over the research topic of Zhejiang Federation of Humanities and Social Sciences "Research on Brand Competitiveness of Small and Medium-sized Convention and Exhibition Enterprises in Zhejiang", September 2007-September 2008 (07N93), completed.

[7]Participated in the 10th Five-Year Plan of National Education Science: Comparative Study on the Development Level of Vocational Education in Different Regions of China - Research on the Development Level of Regional Vocational Education in Zhejiang Province (FJB011362), September 2003-July 2004, completed.

[8]Presided over the provincial-level excellent course of Zhejiang Province (ZJGJ [2009] No.163) "Convention and Exhibition Service and Management", completed.

[9]Responsible for "Construction Project of New Characteristic Specialty in Zhejiang Province" for Convention and Exhibition Economy and Management Major of Zhejiang University City College, which has completed the mid-term acceptance,  and will be completed at the end of 2018.

[10]Presided over the horizontal topic: Market research on the operation of convention and exhibition venues and convention and exhibition markets in Zhejiang and other regions, and completed the Research Report on the Development Orientation of Zhejiang Convention and Exhibition Hall.  Completed

[11]Presided over the Hangzhou Municipal Science and Technology Commission project "Investigation on the Technological Innovation Needs of Science and Technology Start-ups and the Sharing Openness of Enterprises' Instruments and Equipment" to complete it on time.

[12]Presided over the research on the training mode of compound cross-type talents in the curriculum group design of the ninth approved educational reform project of Zhejiang University City College, "Convention and Exhibition Project Operation".  Project number: JG1305, completed.

[13]Participated in the project of Hangzhou Municipal Science and Technology Commission "Investigation on Patent Analysis and Technology Early Warning Status of Hangzhou Enterprises", October 2008-May 2009.

（二）Publication of works

[1] Research on the System, Subject and Behavior of Patent Quality - A Framework of Theoretical and Practical Analysis, Work (1/2) Shanghai Jiaotong University Press, April 2021.

[2] Research on Economic Quality Change, Brand and Standard Selection, Work (2/2) Shanghai Jiaotong University Press, June 2020.

[3] Impact of TNCs patents activities on domestic enterprises’ innovation——Evolutionary Game Theory Approach, journal of simulation volume 5 NO.1, March 2017. Corresponding Author

[4]Analyses of Intellectual property rights affecting Sino-America Foreign Direct Investment, International Journal of Advances in Management Science (IJAMS)  Volume 5 2016. Corresponding Author.

[5]On the Ecological Responsibility of the Government in the Ecological Process of Convention and Exhibition Industry, Social Sciences in Ningxia, 2015.01.10   2/2

[6]Co-integration Analysis of Service Trade on Zhejiang's Economic Development, East China Economic Management, 2013.11, 1/2

[7]Brand Building and Innovative Development of Convention and Exhibition - Based on TRIZ's Innovative Method, Commercial Times, 2011.06

[8]Business Research on Expo and the New Changes of Convention and Exhibition Pattern in Yangtze River Delta Cities, 2010.10, 1/1

[9]On the Cultivation of Innovative Talents in Convention and Exhibition Specialty, Value Engineering, 2010.10, 1/1

[10]Research on the Influence of Expo on the New Changes of Convention and Exhibition Pattern in Yangtze River Delta Cities, East China Economic Management, 2010.06, 1/1

[11]Research on Convention and Exhibition Effect of World Expo-Based on Brand Conduction, Science and Technology Management Research, 2009.09, 1/2

[12]Research on the Guidance of Tao Xingzhi's Creative Education Thought to Talent Cultivation in Vocational Colleges, New West, 2008.06, 1/1

[13]Research on the Establishment of Early Warning Mechanism of China's Convention and Exhibition Service Industry Quality, Economic Forum, 2006.03, 1/1

[14]Economic Benefit Analysis of Tourism Festival Based on Cultural Background, Science and Technology Management Research, 2005.11, 1/1

[15]Research on the Establishment of Early Warning Mechanism of Tourism Service Quality in Yangtze River Delta, Value Engineering, 2004.07, 1/1

[16]Evaluation and Research on the Growth Mode of Industrial Economy in Zhejiang, Contemporary Finance & Economics, 2003.09, 3/3

[17]Measurement and Evaluation of Industrial Productivity in Zhejiang Province, Journal of Technical Economics & Management, 2003.02,  2/3

[18]The Logic of Convention and Exhibition Growth: Culture, Creativity and Early Warning (by Liang He), published by Zhejiang University Press on November 2013.